Small Tweaks, Big Results
Successful exhibit marketing isn’t the result of one “magic wand” thing you do. It happens because you take the time to think through the entire process and make adjustments …
Tag: follow-up
Do You Care What Happens After the Show?
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply …
How to Create a Post-show Lead Nurturing System
Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many …
Weekly Insights: Why the Disconnect with Post-show Follow-up?
It’s always mystifying how pathetic most exhibitors are at following up with leads after the show ends. Now I doubt most of them set out to ignore all those …
Weekly Insights: How Welcoming are Your Follow-up e-Mails?
The show is over. You know the importance of follow-up e-mails, so you send out a blanket “thanks for stopping by” form letter. Bet that will make attendees feel …