Weekly Insights: Using LinkedIn to Connect with Trade Show Contacts

Have you ever thought of LinkedIn as a trade show follow-up tool? It definitely can be!

Here are just a few ideas:

  • Take all those business cards you collect at trade shows, view their profiles, then send them sincere, personalized LinkedIn requests.
  • Post relevant content on LinkedIn both before and after the trade show.
  • Share a valuable news item (published by someone else) with an individual contact, along with a personalized note saying why you thought of them.
  • Check out the infographic below from Bluewire Media for even more ideas!


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