Have you ever thought of LinkedIn as a trade show follow-up tool? It definitely can be!
Here are just a few ideas:
- Take all those business cards you collect at trade shows, view their profiles, then send them sincere, personalized LinkedIn requests.
- Post relevant content on LinkedIn both before and after the trade show.
- Share a valuable news item (published by someone else) with an individual contact, along with a personalized note saying why you thought of them.
- Check out the infographic below from Bluewire Media for even more ideas!