Tag: giveaways

Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a …

Think just because people are clamoring in your booth for your giveaway that you’ve made a big impression? Think again! Too many times exhibitors hand out trendy or cliché …

This week, our theme is promotions … how you promote your presence before and during the event. In this interview, guest expert Heidi Thorne shares: Ways to incorporate promotional …

Green initiatives in the meetings and trade show industry have expanded in recent years and are now becoming mainstream. Hotels and convention centers are focusing on saving water, energy …

Ever feel like attendees at a trade show are like kids out trick-or-treating in the neighborhood? Do you wonder if the giveaways in your booth are making a difference, …