Tag: Interbike

Ever since the economic troubles of 2008 and beyond, trade shows have been looking for ways to combine their strengths to survive and thrive. Earlier this year, even the …

To attract attendees, you must first understand what gets their attention. There’s no point in doing an over-the-top promotion if nobody cares. But if you truly know your audience, …

They say the only thing constant in life is change. If that’s true, then this past week has been full of constants. First of all, two shows have announced …