6 Reasons You’re Not Successful at Trade Shows
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost …
Tag: lead management
Weekly Insights: Why the Disconnect with Post-show Follow-up?
It’s always mystifying how pathetic most exhibitors are at following up with leads after the show ends. Now I doubt most of them set out to ignore all those …
5 Ways to Keep Your Leads from Slipping Away
There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of that number, I …
7 Ways to Make the Most of Your Extra Day This Year
If you’re like me, you probably have a running to-do list of tasks on your “someday list” that you’d like to accomplish, but can never quite find the time. …
Trade Show Leads Are Like Milk …
How quickly do you follow up on the leads gathered at shows? Here’s a fresh way of looking at them! (Feel free to share this graphic with other exhibitors … …