Tag: lead management

The trade show has ended and you went home with a stack of leads. (Congrats!) Now you’re ready to begin your follow-up strategy. (You do have one, right?) But …

It’s a long-time complaint from exhibit marketers: after spending days working hard on the show floor, they hand over the leads to the sales department and nothing happens. But …

In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …

Chances are you’re still recovering from all the mad rush to comply with the GDPR deadline last month. But just because that date has passed doesn’t mean you can …

Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many …