One of the primary reasons that people continue to attend trade shows in the digital age is because as humans, we crave the feeling of community and connection. We …
There are those who argue that trade shows are an outdated marketing tool because people can now accomplish business online. While that may be true in some aspects (such …
For years, event badges haven’t really changed. Oh sure, the process of printing them has been automated, and the plastic badge holders may have gone away, but the badges …
There’s no reason why connecting with people at a trade show should be limited to the booth – in fact, it shouldn’t be. There are plenty of other opportunities to …