Direct Mail Strategies for Trade Shows
If you think direct mail is an “old-school tool,” you don’t understand the power of today’s technology. Today’s guest expert is Gina Danner, CEO of NextPage in Kansas City. …
Tag: print marketing
Weekly Insights: Creativity in Print
Wondering what to do for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at the Printing & Imaging Association MidAmerica’s recent awards. (Want …
Weekly Insights: The Medium Shapes the Message
We live in a highly digitized world, filled with screens of all sizes and shapes. But are pixels and bits the best way to communicate? Some research indicates it’s …
How Five Print Guys Took Over a Trade Show
Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …
Weekly Insights: Trade Shows & Direct Mail – A Winning Combination
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at …