Tag: promotions

In honor of the first full day of summer in the U.S., here’s a tongue-in-cheek look at a summer tradition — lemonade stands — and how it relates to …

Recently a friend shared with me how a client of hers was frustrated because he wasn’t getting more business. When she asked him to share his 30-second “elevator speech,” …

If you’re looking for fresh ideas for exhibiting tools and techniques, there’s no better place than at the trade show for trade show people! This year, there were numerous …

Because I’ve participated in more trade shows than I can remember (since shortly after college when I was a brand-new entrepreneur), it’s tough to even recall my very first …

Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only …