Say YES to Exhibit Success in 2015
If you gave up on making New Year’s resolutions years ago, it’s likely because they were simply vague wishes that were abandoned within a few days after the year …
Tag: setting goals
Are You a ‘Sheepish’ Exhibitor?
Sheep are legendary for traveling in a large group, or flock, and having an instinct to follow the leader … even if it’s a bad idea. Exhibitors are not …
Build a Better Trade Show Image Week: Goals
Way back in 1999, I established Build a Better Trade Show Image Week as a time for exhibit marketers to focus on their marketing strategy. Three years later, I …
Why Exhibitors Fail
So many times I hear exhibitors grumbling that a particular show was a disaster. They blame show management for not doing enough to bring in the traffic. Yet they …
The ABC’s of Exhibit Marketing: G is for Goals
Our quick tip this week gets down to where all exhibit marketing strategies must begin: setting goals. Please feel free to share these graphics with anyone you feel could …