Way back in 1999, I established Build a Better Trade Show Image Week as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. So this year, I’m marking the occasion with a collection of tips from the past right here on the Trade Show Insights blog. Each day, we’ll focus on a different stage of your planning strategy, and so we begin today with setting goals.
The ABC’s of Exhibit Marketing: G is for Goals (infographic)
Setting Goals (podcast episode)
How do you set goals and establish a strategy for your exhibits? Please share in the comments below!