Build a Better Trade Show Image Week: Goals


Way back in 1999, I established Build a Better Trade Show Image Week as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. So this year, I’m marking the occasion with a collection of tips from the past right here on the Trade Show Insights blog. Each day, we’ll focus on a different stage of your planning strategy, and so we begin today with setting goals.

The ABC’s of Exhibit Marketing: G is for Goals (infographic)

Why Exhibitors Fail

3 Answers to Know Before Your Next Show

Setting Goals (podcast episode)

How do you set goals and establish a strategy for your exhibits? Please share in the comments below!


The NEW version of Build a Better Trade Show Image has arrived!Click here to learn more