Why Exhibitors Fail
So many times I hear exhibitors grumbling that a particular show was a disaster. They blame show management for not doing enough to bring in the traffic. Yet they …
Tag: setting goals
The ABC’s of Exhibit Marketing: G is for Goals
Our quick tip this week gets down to where all exhibit marketing strategies must begin: setting goals. Please feel free to share these graphics with anyone you feel could …
3 Answers to Know Before Your Next Show
How successful was your last exhibit? Did you meet your goal? Did you even have a goal? If not, how do you define success? The sad fact is that …
Weekly News & Insights: International CES Edition
Once again there’s good news coming out of Vegas — this week’s International CES has once again broken records in number of exhibitors and net square feet of space. …
Exhibit Marketers Café Offers Free Teleclass: “GPS Your 2013 Exhibit Marketing”
The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows. “GPS Your 2013 Exhibit Marketing” is scheduled …