Exhibit Marketers Café Offers Free Teleclass: “GPS Your 2013 Exhibit Marketing”

GPS-graphicThe Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows.

“GPS Your 2013 Exhibit Marketing” is scheduled for 1 PM CST on Wednesday, January 16. Attendees will learn systems and tips for:

  • Setting goals and selecting shows that align with them
  • Projecting a budget that maximizes ROI
  • Evaluating booth display options and selecting the appropriate vendors
  • Selecting, educating, rewarding and inspiring booth staff
  • Teaming up with show management to increase visibility

Attendees will also receive a Strategic Planning Guide as roadmap for exhibit marketing, created by trade show consultant and author Marlys Arnold, who will lead the workshop.

“When you set out on a long-distance road trip to a place you’ve never been before, you don’t just jump behind the wheel and start driving,” Arnold said. “Instead, you study a map or program your destination into a GPS System. That’s exactly what this workshop will do for your trade show program.”

To register for the free teleclass on January 16, go to: www.exhibitmarketerscafe.com/featured/gps After registering, participants will receive an e-mail with call-in instructions.

 

Exhibit Design That WorksStop wasting money on displays that aren’t effective!

Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.

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