The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows.
“GPS Your 2013 Exhibit Marketing” is scheduled for 1 PM CST on Wednesday, January 16. Attendees will learn systems and tips for:
- Setting goals and selecting shows that align with them
- Projecting a budget that maximizes ROI
- Evaluating booth display options and selecting the appropriate vendors
- Selecting, educating, rewarding and inspiring booth staff
- Teaming up with show management to increase visibility
Attendees will also receive a Strategic Planning Guide as roadmap for exhibit marketing, created by trade show consultant and author Marlys Arnold, who will lead the workshop.
“When you set out on a long-distance road trip to a place you’ve never been before, you don’t just jump behind the wheel and start driving,” Arnold said. “Instead, you study a map or program your destination into a GPS System. That’s exactly what this workshop will do for your trade show program.”
To register for the free teleclass on January 16, go to: www.exhibitmarketerscafe.com/featured/gps After registering, participants will receive an e-mail with call-in instructions.
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.