What Do Football & Trade Shows Have in Common?
🎶 Are you ready for some Trade Shows? 🎶 So what does football have to do with exhibiting? Turns out quite a bit. Your team needs the right kind …
Tag: strategies
Bridging the Gap: Aligning Sales & Marketing Objectives
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …
Reflect & Refresh
For this final post of 2018, I want to share some behind-the-scenes insights with you. But first, a huge thank-you for being a reader/listener/fan of Trade Show Insights! You …
Weekly Insights: Got an Exhibit Marketing Strategy?
They say in the game of chess, you need to develop a strategy before you ever make your first move on the board. Turns out that’s also a smart …
Time to Take Action!
Admit it … how many times have you attended conference sessions or webinars excited about all the great ideas, but yet you haven’t implemented any of the things you …