They say in the game of chess, you need to develop a strategy before you ever make your first move on the board.
Turns out that’s also a smart way to approach your exhibit marketing.
(Feel free to pass this on to other exhibitors who need to hear it!)
Feel like you need help developing your exhibit marketing strategy for the coming year? Now is a great time to schedule an Exhibit Marketing Breakthrough or Exhibit Marketing Makeover!
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
