Road Show: A Tour of Craftsmen Industries

Duration: 15 min. 22 sec.
Size: 7.2 MB

Today, we’re taking the show on the road … literally … to St. Charles, MO, for a “soundseeing” tour of Craftsmen Industries, one of the nation’s manufacturers of custom vehicles for road shows. Our guest is Rich Ruppe, who handles Special Projects Sales for Craftsmen.

(Be sure to click “Read More” to view the photos!)

You’ve seen their vehicles on the road …

DSCN0847 DSCN0849
From the South Beach Diet glass-body vehicles …

DSCN0851 … to Hershey’s “53 Feet of Chocolate” …
DSCN0852 … to Lipton’s tea bottle on wheels …

DSCN0853 … to the Pringles can traveling stage.

“Wrapping” a vehicle means attaching the custom graphics.

Visit the Craftsmen Industries Web site to learn more about their various vehicles and other special event projects.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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