Exhibitor Show 2007 – Part 2

Duration: 12 min. 37 sec.
Size: 7.1 MB

Today we’re finishing up a review of the Exhibitor Show in Vegas, held in March 2007. This time, we’ll continue the review, showcasing some clever exhibit displays, booth attractions, and giveaway ideas.

(This is an enhanced podcast, so if you’re watching in iTunes, you’ll see photos and Web links included. You’ll also see the photos if you’re watching on your iPod or in QuickTime. Or you can click the “Read More” link below to view photos on the site.)

Clever Theme & Display Examples

  • 3D Exhibits started their “Bling My Booth” theme with a pre-show contest online. Three finalists were in the running to win a booth makeover. Aquarius Water was announced as the winner at a big gala at the Palms during the EXHIBITOR Show. You can see renderings of the winning design online. At the show, their booth took a retro-lounge approach to the “bling” theme.

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  • Exhibit Works took a very different approach with their “unbooth” theme. Their pre-show promotions invited attendees to sign up for an inspirational studio session to “plant the seeds of inspiration.” The booth attraction centered around a creative twist on a classic icon of childhood — the “cootie catcher” — with each attendee creating their own custom design. Then instead of a contest, Exhibit Works used the cootie catchers to determine a donation amount for the Suite Dreams Project (which is dedicated to bringing comfort and joy to sick children).

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  • Exhibit Concepts had another kid-oriented theme with a twist. Their “Use Your Noodle” theme was brought to life with extra-long, lime green foam swimming noodles hanging from the ceiling. Afterwards, the “booth” was donated to a local YMCA.

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  • Fabric Images created a Dr. Suessian-style garden with flowers and butterflies in bright colors.

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  • Classic Exhibits created a peaceful oasis with their “Walk in the Park” theme. They had a “grass” floor with a walking path, fountain, and a swingset (with branding messages on the swings). No detail was overlooked … even the stairs to the second floor of the exhibit were wrapped with graphics of stepping stones.

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  • At Superior Exhibits, they hosted celebrity chef Gale Gand, who made tiramisu and other desserts while attendees watched. Afterwards, the audience sampled her creations. A finished dessert was on display at the front of the booth, surrounded by mini-slideshow monitors and the lollipop giveaways.

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Unique Giveaway Examples

  • Eventrends gave a “20 Questions” game to a limited number of qualified attendees. It tied in perfectly with with their message of knowing your audience. (If you missed my TradeShowTips Online article covering their follow-up, just click the “contact me” link at the bottom of this page and I’ll send it to you.)

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  • Blue Telescope started the buzz with a gift in the reg bags … inviting attendees to the booth to experience their interactive kiosk and receive an “Intergalactic Care Package.”

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  • And finally … sometimes the best giveaway is the gift of knowledge. So EliteXPO, a trade show shipping company, gave away copies of their 30-page “Trade Show Shipping 101 Resource Guide.”

Announcing:

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Looking for a fun, creative way to become more educated on exhibit marketing and booth skills? Join the Trade Show Success Club! Annual membership includes audio CDs, special reports, teleclasses, and more. Want to learn details or listen to an audio sample online? Click here.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

Exhibit Design That WorksStop wasting money on displays that aren’t effective!

Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.

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