Today we’re finishing up a review of the Exhibitor Show in Vegas, held in March 2007. This time, we’ll continue the review, showcasing some clever exhibit displays, booth attractions, and giveaway ideas.
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Clever Theme & Display Examples
- 3D Exhibits started their “Bling My Booth” theme with a pre-show contest online. Three finalists were in the running to win a booth makeover. Aquarius Water was announced as the winner at a big gala at the Palms during the EXHIBITOR Show. You can see renderings of the winning design online. At the show, their booth took a retro-lounge approach to the “bling” theme.
- Exhibit Works took a very different approach with their “unbooth” theme. Their pre-show promotions invited attendees to sign up for an inspirational studio session to “plant the seeds of inspiration.” The booth attraction centered around a creative twist on a classic icon of childhood – the “cootie catcher” – with each attendee creating their own custom design. Then instead of a contest, Exhibit Works used the cootie catchers to determine a donation amount for the Suite Dreams Project (which is dedicated to bringing comfort and joy to sick children).
- Exhibit Concepts had another kid-oriented theme with a twist. Their “Use Your Noodle” theme was brought to life with extra-long, lime green foam swimming noodles hanging from the ceiling. Afterwards, the “booth” was donated to a local YMCA.
- Fabric Images created a Dr. Suessian-style garden with flowers and butterflies in bright colors.
- Classic Exhibits created a peaceful oasis with their “Walk in the Park” theme. They had a “grass” floor with a walking path, fountain, and a swingset (with branding messages on the swings). No detail was overlooked … even the stairs to the second floor of the exhibit were wrapped with graphics of stepping stones.
- At Superior Exhibits, they hosted celebrity chef Gale Gand, who made tiramisu and other desserts while attendees watched. Afterwards, the audience sampled her creations. A finished dessert was on display at the front of the booth, surrounded by mini-slideshow monitors and the lollipop giveaways.
- Want to know more about what the latest design trends are? Check out this entry on the Nomadic Display blog.
Unique Giveaway Examples
- Eventrends gave a “20 Questions” game to a limited number of qualified attendees. It tied in perfectly with with their message of knowing your audience. (If you missed my TradeShowTips Online article covering their follow-up, just click the “contact me” link at the bottom of this page and I’ll send it to you.)
- Blue Telescope started the buzz with a gift in the reg bags … inviting attendees to the booth to experience their interactive kiosk and receive an “Intergalactic Care Package.”
- And finally … sometimes the best giveaway is the gift of knowledge. So EliteXPO, a trade show shipping company, gave away copies of their 30-page “Trade Show Shipping 101 Resource Guide.”
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Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.