This episode marks the relaunch of the Trade Show Insights podcast, now located at www.tradeshowinsights.com. Thanks to those who have been loyal listeners, and welcome to those who are discovering us for the first time!
Today our topic is how exhibitors and show managers can work together to achieve greater success. Our guest is Aubin Wilson, former group show manager with George Little Management.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.