For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report of my death is an exaggeration.” Face-to-face connections are becoming even more important in our digitally-connected world, but it’s time for conventions and trade shows to be reinvented for a tech-savvy, global audience whose attention span is down to mere seconds.
Join us and gain a fresh perspective on trade shows, what matters & where we’re going from here!
In this webinar on February 20 at 1 PM (Eastern Time) you’ll discover tips & trends for:
- Creating a year-round community vs. a one-week event
- Tapping into the power of crowd-sourcing and curated content
- Using interactive technology (including mobile apps, wearable gadgets & augmented reality.)
Moderated by Marlys Arnold, along with guest panelists:
, Event development specialist at Advisor Communications & the MCCA, and Corbin Ball
, Meetings technology expert & CEO of Corbin Ball Associates.
Sponsored by Advantage Boston & the MCCA
(Click here to register, which is recommended even if you cannot make the live date – all registered attendees will receive a complimentary copy of the recording e-mailed to them after the webinar.)
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.