The Center for Exhibition Industry Research (CEIR) has released a series of reports that offer insights into the minds of marketing executives. The bottom line is that building customer relationships is key, and marketers see trade shows as a great way to achieve that goal. For more details, check out this article from Successful Meetings or visit CEIR.org.
New reports confirm value of trade shows
November 16, 2011
About The Author
Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
