This Week in Exhibit Industry News

Lots of news this week!

Smart shows everywhere are learning how to survive in the new economy. Here’s a great article on how Macworld | iWorld is doing exactly that. And while there’s been lots of news lately on shows breaking attendance records, one industry that hasn’t been rejoicing was construction … until now. The World of Concrete expo (held in January in Las Vegas) reported an increase in both exhibit space (40,000 square feet more than last year) and attendance of just over 52,000 attendees.

It’s a mixed bag overall for exhibit spending, according to a recent study by the Center for Exhibition Industry Research (CEIR). While companies are increasing the percentage of their marketing budgets going towards exhibitions, that marketing budget as a whole is shrinking. For a more detailed summary of the report, check out this article on Successful Meetings.

Anyone who’s ever exhibited at McCormick Place in Chicago knows that plugging any electrical item in is a challenge. But when you read what happened 45 years ago last month when the nearly-new center was totally destroyed in a fire, you may have a better understanding of why they’ve been so protective all these years. Here’s a detailed summary of the disaster from the Chicago Tribune.

For Show Organizers:

Think your show belongs in the TSSN Top 250? Nominations for the prestigious list are due Feb. 22.

And a big announcement!

To celebrate the 10th Anniversary of my book, Build a Better Trade Show Image, I brought together a great group of companies to offer an array of gifts to assist in your trade show marketing program. Check out the gifts and sign up to receive daily e-mails with instructions how to access them beginning Feb. 19.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

Thank you for requesting the replay. Watch for more tips & tools to improve your exhibit results, coming soon to your inbox.

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