Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions.
Let’s face it – if your exhibit isn’t engaging, there are others around you which are, and attendees will gravitate to those. So if you have a desire to create a more engaging display, here are a few resources to get you started exploring options.
The Center for Exhibition Industry Research has created an eight-part series of reports on Attendee Floor Engagement. These reports not only share data, but also guidelines for putting the tools and trends into practice.
- Part 1: Exhibitor In-booth Tactics – People, Product, Learning, Emotion and Other Tactics (the power of having the right people and using emotion to engage attendees)
- Part 2: Use of Exhibition Organizer Digital Tactics and Other Services (taking advantage of the most-effective tools provided by show organizers)
- Part 3: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes (how and when exhibitors evaluate their attendee engagement results)
- Part 4: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models (focus on long-range improvement, including new show layout and format options)
- Part 5: Exhibition Floor Networking Opportunities Outside Exhibit Booths (covers a range of engagement opportunities available for exhibitors to sponsor or participate in, such as receptions, matchmaking and more)
- Part 6: Exhibition Floor Product Engagement Activities Outside Exhibit Booths (includes options such as new product showcase, product demo areas, competitions, and more)
- Part 7: Exhibition Floor Learning Activities Outside Exhibit Booths (covers the range of activities available and the level of attendee use)
- Part 8: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models (includes how they intend to enhance engagement in the future)