Weekly Insights: Engaging Attendees

Toolbox graphic by Pixel Bazaar

Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions.

Let’s face it – if your exhibit isn’t engaging, there are others around you which are, and attendees will gravitate to those. So if you have a desire to create a more engaging display, here are a few resources to get you started exploring options.

The Center for Exhibition Industry Research has created an eight-part series of reports on Attendee Floor Engagement. These reports not only share data, but also guidelines for putting the tools and trends into practice.

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