With this being a holiday week in the U.S., exhibit industry news was light. The top story is that just one year after Freeman acquired Fern Exposition & Event Services, they’ve now announced that they’re selling it to Fern’s COO, Aaron Bludworth and an investment group. Freeman states that the move is “in the interest of both companies.”
Colorado has been in the news extensively the past couple of weeks due to wildfires, but this week several attractions reopened, including the Garden of the Gods and Pikes Peak Cog Railway. Several hotels that were evacuated have also reopened, while others are still being used for people who have been evacuated from their homes.
But fires are not the only story in Colorado. In Denver, a farm will soon open at the Colorado Convention Center in partnership with its caterer, Centerplate. The goal is to become more sustainable by growing herbs and produce for dishes served at the Center. Perhaps that will help Denver’s pitch for landing the Outdoor Retailer show, which is looking to relocate from Salt Lake City.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.