Weekly Insights: Get Strategic with Your Budget
“I have all the budget needed to cover everything in my exhibit marketing plan” – said no exhibitor ever! So what do savvy exhibitors do? They learn to spend …
Tag: exhibit budget
Weekly Insights: Ideas to Overcome Rising Costs in Exhibiting
Exhibitors (and their accounting departments) are always looking to keep costs down, but that’s even tougher now than ever with the rapidly rising costs of everything from materials to …
What are Your Budget-saving Ideas for the New Year?
Everyone’s trying to do more with less, but some cost-cutting ideas work better than others. And some can even prove to have a negative effect on results. So what …
Weekly News & Insights: “The More Things Change …”
A recent study released by the Exhibit & Event Marketers Association (E2MA) has stirred up quite a buzz. The research shared in “Enhancing Exhibitor Value Enables Show Growth” demonstrates that …
Exhibit Marketers Café Offers Free Teleclass: “GPS Your 2013 Exhibit Marketing”
The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows. “GPS Your 2013 Exhibit Marketing” is scheduled …