Weekly News & Insights: Never Stop Learning

Graphic courtesy of Shannon Cherry

Graphic courtesy of Shannon Cherry

While it’s still summer in the U.S., it’s only a few weeks until children will be heading back to school. And while you probably won’t be sitting in a traditional classroom this fall, it’s important to continue learning through all aspects of life … and that includes trade shows.

Want to learn from the best? There’s no better place to start than by studying the top shows in the U.S. TSNN has compiled the list of the Top 250 Trade Shows from 2012, which includes each show’s vital statistics and a link to the show’s website. There are examples from nearly every industry out there: manufacturing, home furnishings, mining, landscaping, health care, petroleum, food and more.

Part of the reality of exhibiting is dealing with the various unions in each city where you exhibit. Just when you think you have it figured out, you encounter something different in a new city. Since it’s a never-ending learning curve, here’s a great resource from The Tradeshow Network Marketing Group that outlines union regulations in 25 major trade show cities and regions.

This month, the Exhibit Designers & Producers (EDPA) book club on LinkedIn is reading Guy Kawasaki’s book, Enchantment. Whether or not you’re a fan of Apple, Virgin, or Zappos, there are lessons from each that can be applied to businesses who want to be successful … and that includes success on the show floor. In this short video, Kawasaki shares tips on how companies can build on the Three Pillars of likeability, trustworthiness, and a good cause to become more enchanting.

My mission is to provide a continual stream of education for exhibit marketers, which is why I post tips for you here on Trade Show Insights, in my monthly ezine, and in the Exhibit Marketers Café. It’s also why I’ve assembled a team of experts for the “Your Exhibit Success (YES) Challenge” in August. For three weeks, we’ll be sharing tips and encouraging you to accomplish weekly challenges. It’s a great way to rev up for all your fall shows! To learn more, go to: http://www.exhibitmarketerscafe.com/yeschallenge

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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