Trends to Watch in 2025

A group of red tags with letters in the word "trends" hanging from them.

You can love ’em or hate ’em … but there’s no doubt that we are all influenced by trends in some way.

So to help you sort through trends on the horizon, I highly recommend downloading a copy of The Future 100: 2025 report, created by the team at VML Intelligence. It covers everything from tech to travel to retail and more. There’s lots to explore inside this nearly 300-page report, but here are a few that I find intriguing for event marketers:

  • 13: The Curator Economy
  • 24: Incentivized Good Behavior
  • 31: Brand Fandoms
  • 35: Sensory Storytelling
  • 68: Sensory-Inclusive Shopping

As for specific trade show trends, January is rich with opportunities to spot fresh ideas. Both CES and the National Retail Federation’s “Retail’s Big Show” give us a glimpse at what we’ll likely be seeing (or incorporating) at shows coming up later this year.

For a look inside NRF 2025, Event Marketer has a couple of great articles:

And if you want a great overview of CES (with plenty of eye candy photos!) – check out this recap from BizBash: “CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show.”

Once you’ve had a chance to check out these articles, please come back here and share your insights in the comments.

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