To kick off the new Trailblazer series, we’re honored to feature someone with a perspective from a show you’re quite likely familiar with — International CES, also known as the Consumer Electronics Show. In this interview, Dan Cole shares some keys to the mega-show’s success, including:
- How one-on-one conversations with exhibitors can pay off in incredible ways
- Why it’s important to pay attention to all the various sectors of your audience
- Why show audits make a difference in the credibility of a show
- What trade shows can learn from events like presidential inaugurations or major sporting events
About Dan Cole:
With more than 27 years of professional sales and leadership experience, Dan Cole spent the past 16 as Vice President of Business Development for the International CES and the organization which produces it — the Consumer Electronics Association. He began his career in the trade show industry in 1992 as a National Accounts Manager for National Trade Productions, and went on to a number of executive positions at companies such as Advanstar and Yellowbrix. He’s won numerous sales and leadership awards, including IAEE’s most outstanding sales and marketing executive. Recently, he became the Senior Vice President for Trade Shows and Exhibits at Hargrove Inc., one of the top general contractors and event producers in the U.S.