To kick off the new Trailblazer series, we’re honored to feature someone with a perspective from a show you’re quite likely familiar with — International CES, also known as the Consumer Electronics Show. In this interview, Dan Cole shares some keys to the mega-show’s success, including:
- How one-on-one conversations with exhibitors can pay off in incredible ways
- Why it’s important to pay attention to all the various sectors of your audience
- Why show audits make a difference in the credibility of a show
- What trade shows can learn from events like presidential inaugurations or major sporting events
Click the play button below to listen!
About Dan Cole:
With more than 27 years of professional sales and leadership experience, Dan Cole spent the past 16 as Vice President of Business Development for the International CES and the organization which produces it — the Consumer Electronics Association. He began his career in the trade show industry in 1992 as a National Accounts Manager for National Trade Productions, and went on to a number of executive positions at companies such as Advanstar and Yellowbrix. He’s won numerous sales and leadership awards, including IAEE’s most outstanding sales and marketing executive. Recently, he became the Senior Vice President for Trade Shows and Exhibits at Hargrove Inc., one of the top general contractors and event producers in the U.S.
The Trade Show Trailblazer series features trendsetting shows of all sizes representing all types of industries, offering listeners a backstage pass to the secrets of their success.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.