Weekly Insights: Safety First

Graphic: Digital Juice

Graphic: Digital Juice

This year has definitely been a rough one concerning mass shootings and other terroristic attacks. So far the trade show and convention world has not been the target of any such acts. But there are no guarantees that evil people won’t one day decide to focus on disrupting a major event with violence. So what can convention and trade show organizers do?

Michelle Bruno offers several ways existing technology can help in her recent article on the Event Manager Blog, “Is Your Meeting Safe?” Areas to consider include controlling access to the event, surveillance tools, social media channels, and more. Be sure to read her full article and make a list of things to investigate and/or implement for future events.

We’ve also covered the topic of event security in previous posts here:

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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