Lessons from the Show Floor: Low-tech Interactions
I always come home from a show with lots of stories, photos and ideas that I can’t wait to share – especially when they’re easy to implement. This is …
Tag: audience engagement
Open Mic Recap: Create Audience-First Experiences at Expos & Events
In case you missed our recent Exhibit Marketers Café Open Mic event on LinkedIn, here’s a quick summary. Thanks to those who came on stage to join the conversation: …
Crafting Memorable Moments at Expos & Events
We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …
6 Keys to Becoming More Attractive (Your Booth, That Is)
Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …
Weekly Insights: Make Your Product More Fascinating
Exhibitors often tell me their exhibit could be more exciting if their products weren’t so ordinary. But the truth is that there are ways to make most any product …