People crave experiences, and there’s no better place to deliver on that expectation than in a trade show booth.
Last year, I was asked by the Center for Exhibition Industry Research (CEIR) to write a report on how exhibitors can use key strategies and tactics to create more engagement. That report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs, was released this week. In it, you’ll discover:
- Definition of engagement
- Discussion of the disconnect between what attendees want and what exhibitors are doing
- Range of engagement opportunities to consider using in an exhibit booth
- Three case studies and other examples
“The heart of a trade show is the engagement that takes place between exhibitors and attendees on a show floor,” said CEIR President Cathy Breden, CAE, CMP. “It is an important, unique value of the channel. Marlys’ report does a great job pulling out key trends from CEIR’s Attendee Engagement Study Series and offering examples of how exhibitors have successfully responded to them in a way that helps them achieve their overall goals for exhibiting.”
Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.
Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.