Weekly Insights: Is Your Exhibit Designed to Engage?

Let’s face it – these days, information is easy to find, both online and off. So unless your exhibit goes to the next level and engages attendees, you might as well stay home.

People crave experiences, and there’s no better place to deliver on that expectation than in a trade show booth.

Last year, I was asked by the Center for Exhibition Industry Research (CEIR) to write a report on how exhibitors can use key strategies and tactics to create more engagement. That report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs, was released this week. In it, you’ll discover:

  • Definition of engagement
  • Discussion of the disconnect between what attendees want and what exhibitors are doing
  • Range of engagement opportunities to consider using in an exhibit booth
  • Three case studies and other examples

“The heart of a trade show is the engagement that takes place between exhibitors and attendees on a show floor,” said CEIR President Cathy Breden, CAE, CMP. “It is an important, unique value of the channel. Marlys’ report does a great job pulling out key trends from CEIR’s Attendee Engagement Study Series and offering examples of how exhibitors have successfully responded to them in a way that helps them achieve their overall goals for exhibiting.”

Click here to download the full report. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

Exhibit Design That WorksStop wasting money on displays that aren’t effective!

Inside this guide, you’ll discover how to avoid the most common – and not always obvious – mistakes in exhibit design. Create a multisensory experience that exceeds expectations and connects with attendees.

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