So many people keep saying they want to “get back to doing trade shows.”
But what if we didn’t go back? What if we focused on moving trade shows forward instead?
That future begins with what we do now, before most shows reopen.
Weekly Insights: We’re Creating the Future Today
February 12, 2021
About The Author
Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
