Creating an Interactive 3D Exhibit Adventure

Spark - Reimagine Expos & EventsOne purpose of Spark was to showcase innovators who are redefining what a trade show can be.

If you weren’t able to join us for the live event, you haven’t missed out! We’re sharing our sponsor session replays here on Trade Show Insights, plus you can still sign up to access all the other sessions and ongoing opportunities inside our online community.

In this sponsor session, you’ll go behind the scenes to hear how Ova-Nee Productions created a virtual booth unlike what you’ve seen before.

Creating an Interactive 3D Exhibit Adventure

When the team at Thule realized the Specialty Equipment Manufacturers Association (SEMA) Show would be virtual in 2020, they knew they needed something more than a static exhibitor listing. So they worked with Ova-Nee Productions to craft a 360-degree interactive adventure featuring their outdoor products. Hear how they created it, and how it’s continuing to work for them, even six months later.

Check out the Thule Adventure Virtual Showcase.

About Phil Gorski

Phil Gorski
Phil Gorski

Phil Gorski is the Manager Director and Founder of Ova-Nee Productions. He has spent his career in Technology, both hardware and software. Prior to founding Ova-Nee Productions, he was working in the software group for IBM.

With a background in Technology, a love of video production and a self proclaimed gadget-geek, he started Ova-Nee Productions in 2016. Initially focused on Commercial Real Estate, he quickly realized that this technology had other applications. After a good friend shared his frustration about how his company’s marketing budget was being consumed by two major shows they would exhibit at each year and how each only lasted three days, a light bulb went off. Now Ova-Nee Productions creates trade show booth tours through out the US, Canada and Europe.

About Mike Callaghan

Mike Callaghan
Mike Callaghan

From founding his own clothing brand, building snowboard parks, and managing flagship stores in SoHo to 12+ years working for top brands such as Burton Snowboards and Thule, Michael has turned his passion for the outdoor and automotive industries and long history in retail into a career creating industry-leading and award winning retail merchandising, trade shows, brand presentations, and consumer experiences.

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