At Spark, we spotlighted thought leaders in the exhibits and events world that you need to be paying attention to as we reinvent our industry.
If you weren’t able to join us for the live event, you haven’t missed out! We’re sharing our sponsor session replays here on Trade Show Insights, plus you can still sign up to access all the other sessions and ongoing opportunities inside our online community.
In this sponsor session, Rama Beerfas from Lev Promotions shares what you need to know before selecting your next trade show giveaway item.
5 Tips for Choosing Promotional Products for Trade Shows
You’re not getting the most out of your promotional products if you’re merely giving stuff away at your booth. It’s time to make your promotional products an investment rather than an expense. This session will give you five tips for how to choose and use “giveaways” in ways that create Strategic Memorability™ – enabling you to make connections with your target audience and track your return on investment.
About Rama Beerfas
Rama Beerfas – CTSM, MAS – is the Chief Solutions Specialist of Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions’ three areas of expertise are in promotional products, trade show marketing, and event marketing. She works with clients to recommend products and services that are relevant to client branding, goals and target market demographics while melding with the client’s overall marketing message and tactics. She calls this creating strategic memorability™.
Rama’s professional background includes extensive work in retail, banking, hospitality management, and the non-profit sector. She earned a BA in Spanish from Cal State, Northridge and a BA in Hospitality Management from UNLV. She earned her MAS (Master Advertising Specialist) certification from PPAI in 2017. In 2019, she completed the requirements for and was awarded her CTSM (Certified Trade Show Marketer) designation from EXHIBITOR.
