Weekly Insights: Setting the Tone for 2016

Graphic: © Digital Juice

Graphic: © Digital Juice

It’s a new year, and that means everyone is watching for what products and trends will shape the future of the trade show industry. Just yesterday, we featured the insights of Jim Wurm, Executive Director of the Exhibit & Event Marketers Association (E2MA) in a podcast episode. Now here are a few other resources if you want to check out what other industry insiders are predicting.

How can events better market to attendees? In this TSNN article, six experts weigh in on topics including content marketing, creating communities, analytics, crowdsourcing, and influencer marketing.

What technology will have the greatest influence? Not surprisingly, digital marketing expert Nishita Jain says live streaming and wearable devices top that list. To read all of Jain’s predictions, check out this article.

One of the primary industry trendsetting events is happening this week in Las Vegas: CES 2016. In case you’re not there to experience it in person, you can still get a feel for what’s happening on the show floor via the extensive video channel on their website.

In the never-ending saga of what will happen to the Javits Center in New York City, this week Governor Andrew Cuomo announced a 1.2 million square foot, $1 billion expansion project. The new building will also feature a “green” roof with solar panels. Time will tell if this plan has the traction to move forward. (Remember the Governor’s last plan to build a new, $4 billion convention center at a racetrack in Queens?)

And finally, award season is in full swing. No, I don’t mean in Hollywood … in the trade show world! EXHIBITOR Magazine has announced finalists for the Portable/Modular People’s Choice Awards, and your vote is requested. Click here to view all the nominees and cast your vote. Meanwhile, TSNN is seeking submissions for the 2015 Top 250 U.S. Trade Shows and Canadian Top 50 Trade Shows lists (based on net square feet of paid exhibit space). To learn more or to submit your show, click here to access the form.


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.


    • By Marlys Arnold

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