Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
“Neither rain, nor sleet, nor snow …” could be the new motto for the Yankee Dental Congress after their show this week in Boston. A blizzard of legendary proportions was …
When planning your upcoming exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others …
These days, it seems like everyone’s talking about “Big Data,” “wearables,” and “the Internet of Things.” But do you really know what these terms mean, or are you feeling a …
If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again! With the implementation of stronger …
As a trade show consultant, I’ve spent a lot of time looking at websites for shows in all kinds of industries. While I’ve seen some that will knock your …
