Weekly News & Insights: Why I Love This Business

Graphic: Digital Juice
Graphic: Digital Juice

This week, I had the opportunity to spend time with about 25 exhibit designers, builders, and sellers at Shared Knowledge University, a conference hosted by Classic Exhibits (sponsor of Trade Show Insights). It confirmed a few things: first, that we’re a crazy, fun-loving bunch of people in this business … but also that we all have a passion for making our exhibitor clients look great on the show floor.

I had numerous conversations with people from all over the country about both the challenges and rewards of this business. But overall, I don’t think any of us would rather be doing anything else, even though we sometimes complain about things like drayage, technology glitches, and so on. I doubt there’s any other occupation out there with more of a family feeling, where industry events feel more like high school reunions – only you have a lot more in common with these people than you do with former classmates!

Whether we’re working or just hanging out after-hours, we go all-in. Plus there’s never a shortage of people who’ve got your back. We may sometimes take it for granted, but we are privileged to be a part of this wild and crazy trade show world. As one of my early mentors put it, “Trade shows get in your blood.” I can’t think of any other team I’d rather be a part of than this.


  1. Jennifer September 30, 2014
    • Marlys Arnold October 1, 2014
Join us for Virtual Lunch in the Café!Click here to learn more

We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and display targeted advertising. Learn more about the use of cookies by reviewing our Privacy Policy. If you continue to use this site, you consent to our use of cookies.