Exhibit Display Types Defined
If you’re new to the world of exhibiting (or perhaps even if you’ve been around awhile), you’re likely a bit confused by all the terminology, especially when it comes …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly News & Insights: Attracting Young Attendees
The recent Center for Exhibition Industry Research (CEIR) report on attracting and retaining young professional attendees brings to light a common problem: show organizers don’t even know who their …
Weekly News & Insights: Cities That ‘Get’ the Meetings Biz
The latest list of top destinations for meetings and trade shows is out and it’s not a huge surprise that Chicago tops the list, although that’s new this year. …
Weekly News & Insights: Staying on the Right Side of the Law
When you’re planning for a trade show, conference or special event, you’re focused on the experience you’re creating and the endless list of tasks you must complete on time. …
Red Diamond Congress Recap, Upcoming Free Webinar
Last week the exhibit marketing community gathered in Chicago for Red Diamond Congress (RDC), hosted by the Exhibit & Event Marketers Association (E2MA). I wasn’t able to attend this …