Do You Suffer from this Dangerous Exhibitor Disorder?
There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called “Center of the …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Free Webinar: “Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged”
For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report …
How can trade show websites be made more helpful?
As an exhibitor, how often do you use the website for the shows you participate in? If your answer is “not much,” then what could show organizers do to …
Why Exhibitors Fail
So many times I hear exhibitors grumbling that a particular show was a disaster. They blame show management for not doing enough to bring in the traffic. Yet they …
Exhibit Marketers Café Debuts Community for Show Managers
These days, show managers are looking to do more with less, yet still grow their shows. As a result, they often struggle to find ways to test out new …