Weekly News & Insights: Raising the Bar
For years, the trade show industry has gotten a bad reputation for being extremely wasteful and “un-green,” creating mountains of trash before, during and after most any show. Now …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Replay: “Trade Shows: What Matters in 2014 – Keeping Your Audience Engaged”
For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report …
Design Trends Spotted at EuroShop 2014
One great way to discover new ideas for your exhibit is to visit a trade show outside your industry. Or even go outside your own country, which is exactly …
Convention Centers Going Green
Over the past few years, several U.S. venues have received or are pursuing LEED Certification as well as APEX/ASTM Certification in Standards for Environmentally Sustainable Meetings, Events, Trade Shows …
Build a Better Trade Show Image Week: Follow-Up
As we wrap up Build a Better Trade Show Image Week for this year, I want to shine the spotlight on what happens (or should be happening) after the …