The ABC’s of Exhibit Marketing: F is for Follow-Up
This week’s quick tip focuses on a critical aspect of exhibiting that’s often overlooked: following up properly after the show. Please feel free to share these graphics with anyone …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
YES Challenge: “Design Trends for Memorable Exhibits”
This week’s theme is Presence … or in other words, how you present your company, products, and/or services at a trade show. In this interview our guest expert, Katina …
The ABC’s of Exhibit Marketing: E is for Engage
This week’s quick tip focuses on one of the most important skills booth staffers need to know — how to Engage attendees. Please feel free to share these graphics …
What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Weekly News & Insights: Never Stop Learning
While it’s still summer in the U.S., it’s only a few weeks until children will be heading back to school. And while you probably won’t be sitting in a …