Weekly News & Insights: January Expos Set the Pace
The trade show world always watches closely what happens in January because it often sets the tone for the rest of the year. And if that holds true, this …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly News & Insights: The Right & Left Brain of Events
There’s no doubt that today’s meeting audience is looking for more fun and “edutainment” in their conferences, trade shows, and events. So the Professional Convention Management Association (PCMA) decided …
Are You Attracting Attention … or Just Clogging the Aisles?
No matter how great your product, if no one is attracted to your booth, you won’t have much success at a show. You’re just one of dozens (or in …
Weekly News & Insights: “The More Things Change …”
A recent study released by the Exhibit & Event Marketers Association (E2MA) has stirred up quite a buzz. The research shared in “Enhancing Exhibitor Value Enables Show Growth” demonstrates that …
Weekly News & Insights: A Peek Into the Future of Trade Shows
These days it often seems that the future of trade shows is paved with partnerships. Many shows are either co-locating or combining forces in order to reach a larger …