Weekly News & Insights: “It Was the Best of Times, It Was the Worst of Times”
No doubt that Hurricane Sandy will go down in history as one of the worst storms ever to hit the East Coast of the U.S. and the magnitude of …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Selecting Smart Giveaways
Ever feel like attendees at a trade show are like kids out trick-or-treating in the neighborhood? Do you wonder if the giveaways in your booth are making a difference, …
Weekly News & Insights: Sandy Shuts Down Some Shows
While the Post Office may have a slogan of “neither rain, nor sleet, nor snow will stop us,” the same doesn’t hold true for trade shows. With Hurricane Sandy …
Tips for Trade Show Videos that Attract Attendees
Without a doubt, video is a major tool for online marketing. But what many don’t realize is that video can also be effective on the trade show floor. In …
Multisensory Marketing at Trade Shows
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …