Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
The Exhibit Marketers Café is sponsoring a free teleclass to help exhibit managers develop an effective strategy for their upcoming trade shows. “GPS Your 2013 Exhibit Marketing” is scheduled …
The beginning of a new year provides a good time for reflection … where we’ve been and where we’re going. So here are some resources that will help you …
Budgets. It’s one of those things that ranks right up there with a root canal when it comes to sending shivers up your spine, right? The truth is that …
Since it’s a slow news week, it offers a chance to catch up on some of the news that may have slipped by you throughout 2012. So here’s a …
In this season of miracles and hope, I wanted to share a beautiful story of one attendee’s experiences at this year’s Book Expo. Christine Kloser is an author and …
