Weekly News & Insights: When Shows Grow, Cities Innovate
It’s no secret that many trade shows have been breaking records over the past year — we’ve reported on many of those here. And much of that growth has …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Busting Green Exhibiting Myths
Green initiatives in the meetings and trade show industry have expanded in recent years and are now becoming mainstream. Hotels and convention centers are focusing on saving water, energy …
Weekly News & Insights: The Ripple Effect
When show attendance grows, that sparks change and growth in other areas. For example, the Licensing Expo will introduce four new feature areas due to the expanded presence of …
Exhibit Marketers Café Publishes ‘Exhibitor Education Manifesto’
For trade show exhibitors looking to improve their results, the best place to start may be by educating their exhibit staff. However, education is often the last thing on …
Weekly News & Updates: “Neither rain, nor sleet, nor snow …”
In spite of ‘Snowmageddon’ hitting the East Coast, the New York International Toy Fair at the Javits Center went on as planned February 10-13. The blizzard arrived at the …