Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

This Week in Exhibit Industry News

With this being a holiday week in the U.S., exhibit industry news was light. The top story is that just one year after Freeman acquired Fern Exposition & Event …

Summer Reading List: 3 Titles to Help You Stand Out & Get Noticed

How do you find out about great books? If you’re like me, you often have friends who are raving about them. Once in awhile, it seems like you’re hearing …

If the U.S. wants to maintain economic growth, the key is to get more international buyers and sellers attending our trade shows. That’s the platform Steven Hacker, president of …

This week, we have two “Best of” lists to share. The first is the TSNN Fast 50, which is comprised of the fastest-growing U.S. shows in attendance and net …

Could a Lemonade Stand Be Training for Future Exhibitors?

In honor of the first full day of summer in the U.S., here’s a tongue-in-cheek look at a summer tradition — lemonade stands — and how it relates to …