Booth Babes are Sooooo Last Century!
While there are a lot of things worth copying about the success of the Consumer Electronics Show, there’s one area where they lag far behind other expos. It seems …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
What Exhibitors Can Learn from Lady Gaga
Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …
Pssst! Your Behavior is Showing!
Unless you’ve been on a desert island for the past year, you likely heard about the meltdown of Hollywood bad boy, Charlie Sheen. In a seemingly endless series of …
This Week in Exhibit Industry News
The 2012 convention and trade show season is off to a flying start, with positive reviews coming in from both the Consumer Electronics Show (CES) and the Professional Convention …
Recommended Reading for Exhibitors
Although these books weren’t written specifically for the trade show industry, there are great lessons in them that both exhibitors and show organizers should take to heart. Brand Sense: …