This Week in Exhibit Industry News
Now here’s an example of a convention center doing good! The Orange County Convention Center in Orlando has announced that they donated more than $1.6 million in goods and …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
The Accidental Trade Show
A few days ago I came across this blog post by a reporter at Computerworld about his experience at this year’s Consumer Electronics Show (CES). My favorite line is, …
10 Event Trends for 2012
In the last post, I told you about 100 trends to watch regarding consumer behavior and marketing. In this Slideshare presentation by Julius Solaris, you’ll likely see some things …
100 Trends to Watch in 2012
Technology, food, and human interactions are all included in this list of people and things that will shape consumer behavior in the coming 12 months. JWT Intelligence has released their …
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing …