Go Big or Go Home!
If you’re planning to go “big” at your next trade show, then be sure that you’re consistent about it. At a show I attended recently, I noticed some exhibitor …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
This Week in Exhibit Industry News
Last week’s PCMA Convening Leaders continued to draw media attention this week, with summaries of sessions and reviews of the entire event. BizBash covered the often-sensitive subject of virtual …
What SOPA & PIPA Mean for Meetings & Trade Shows
Unless you’ve been completely offline this week, you’ve likely seen the widespread protest against the SOPA and PIPA bills in Congress. But there’s been strangely few media mentions within …
Make Your Exhibit Like a Supermarket in the Subway
Someone recently told me about this video featuring a company in South Korea who has created a supermarket in the subway. The key to the store’s success is their use …
The Color of the Future = Green
St. Patrick’s Day may still be two months away, but it’s always a good time to go green! Actually the kind of green I’m talking about is more along …