Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
The Center for Exhibition Industry Research (CEIR) has released their data for the fourth quarter of 2010, and the news is good — up 4.1% overall. There were increases …
After two years of dismal news from the world of trade shows and events, it seems we’ve turned a corner. Reports out for several major shows show that numbers …
It’s always a good sign for the trade show industry when attendance rebounds in Vegas. Here’s the latest report on their August statistics, which TSNN says “skyrocketed 46 percent”: http://www.tsnn.com/blog/?p=4051 …
It’s a good sign when meetings industry events are on the upswing. And there’s some very good news coming out of last week’s ASAE Annual Meeting & Expo, with …
If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British …