Weekly Insights: Lead Management Insights
Many exhibitors are great at gathering leads in the booth, but then drop the ball after the show. But it doesn’t have to be that way! Now is the …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Open Mic Recap: Create Audience-First Experiences at Expos & Events
In case you missed our recent Exhibit Marketers Café Open Mic event on LinkedIn, here’s a quick summary. Thanks to those who came on stage to join the conversation: …
Crafting Memorable Moments at Expos & Events
We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …
Weekly Insights: Ideas to Overcome Rising Costs in Exhibiting
Exhibitors (and their accounting departments) are always looking to keep costs down, but that’s even tougher now than ever with the rapidly rising costs of everything from materials to …
Open Mic Recap: How Do You Stand Out on the Show Floor?
Another great conversation on our latest Exhibit Marketers Café Open Mic event on LinkedIn! Thanks to Rama Beerfas and Michelle Nicole McNabb who came on stage, and to those …