Weekly Insights: New Insights on Material Handling & Labor Costs
It’s no secret that trade show labor costs have skyrocketed since shows restarted. In fact, the rates have been outpacing inflation – some by more than 30%. The 2022 …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy
In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …
Trade Show Strategy in Action: Canon Medical
Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon …
Weekly Insights: Better Conversations
When the calendar rolls over to a new year, many people make resolutions to get in shape, be more productive, or other self-improvement initiatives. What if this year you …
Top 10 Posts & Episodes of 2022
It’s time for a look back at our most popular posts and podcast episodes of the year. Be sure to check out any you might have missed – many …