Reflections & Intentions
It’s that time when everyone begins to reflect back on the year winding down, while also eagerly awaiting the new one that’s just ahead. So in that vein, I …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Standing Up for Exhibitors
A trade show can’t happen without exhibitors. Yet too often exhibitors are viewed more like an ATM than a partner by the show organizer. Now there’s an organization that’s …
Weekly Insights: Color Trends for 2023
The color prognosticators have spoken, and the future looks bright! The past few years, toned-down and sober colors were the trend – no surprise considering with the situation we …
Weekly Insights: Lead Management Insights
Many exhibitors are great at gathering leads in the booth, but then drop the ball after the show. But it doesn’t have to be that way! Now is the …
Open Mic Recap: Create Audience-First Experiences at Expos & Events
In case you missed our recent Exhibit Marketers Café Open Mic event on LinkedIn, here’s a quick summary. Thanks to those who came on stage to join the conversation: …