Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

Weekly Insights: It’s Time to Step Up as a Leader

There’s never been a more important time for leaders to step up in the trade show and events industry. We must innovate to push the industry forward, not hold …

Putting Event Tech Trends in Perspective

These days, it’s a full-time job to keep up with what’s happening in event tech. Ideas and tools are changing fast and it’s hard to know which ones you …

Here’s to Convention Centers: Past, Present & Future

If you’ve been in the trade show world very long, you’ve spent countless hours inside convention centers. You can probably name your favorite (and not-so-favorite) ones based on location, …

Weekly Insights: Are You a Leader or a Follower?

Trends may come and go, but leaders know when to get on board. What’s even better? Know how to spot great ideas before they’ve even become trends.

The results are in … video is the champion of online content, and you better get in the game. But how do you create videos that get watched, shared, …