Crafting Memorable Moments at Expos & Events
We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Ideas to Overcome Rising Costs in Exhibiting
Exhibitors (and their accounting departments) are always looking to keep costs down, but that’s even tougher now than ever with the rapidly rising costs of everything from materials to …
Open Mic Recap: How Do You Stand Out on the Show Floor?
Another great conversation on our latest Exhibit Marketers Café Open Mic event on LinkedIn! Thanks to Rama Beerfas and Michelle Nicole McNabb who came on stage, and to those …
Exhibit Strategies for the Sharing Economy
Our economy – and climate – is changing and trade shows need to adapt along with it. In this rebroadcast of Virtual Lunch, Rhiannon Andersen joins us to discuss …
Weekly Insights: Time to Shift Your Mindset
Sometimes it feels like only a select few achieve massive success – and then there’s the rest of us. Can you relate? One key difference is the most successful …